Azim Hasham Premji's Value-Based Leadership
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN051
Case Length : 14 Pages
Period : 1998-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Nine Dragons Paper Holdings Limited
Industry : Packaging
Countries : China
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Leader Driven by Values Contd...
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Azim Hasham Premji (Premji), the Chairman of Wipro, was called upon to manage
Wipro when he was just 21 years old, on the sudden demise of his father. Since
then, the company has been on a rapid growth path. In the late 1970s, there was
a growing demand for computers in India but there were not many indigenous
computer manufacturers.
Although he had no knowledge or experience in the field, Premji decided to
collaborate with scientists from the Indian Institute of Science6 (IIS) in
Bangalore and started manufacturing hardware, and later software. Later on, when
the Indian markets were liberalized in 1991, Wipro started producing software
for export to the US.
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As of July 2007, Premji owned 80 percent of Wipro's shares, making him
one of the richest men in India (Refer Exhibit I for the Forbes list of 10
richest Indians).
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Before Premji joined the company, Wipro dealt only in hydrogenated
cooking fats, diversifying soon after into bakery fats, traditional Indian
toiletries, hair care soaps, baby toiletries, lighting products and
hydraulic cylinders.
At the first annual general meeting of Wipro attended
by Premji, a shareholder publicly expressed his doubts as to Premji's
ability to handle the business at such a young age and advised him to
transfer his ownership and sell his shareholding to a more mature
management.
Instead, Premji's resolve was strengthened and he was determined
to run Wipro successfully... |
Excerpts >>
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